The Backroom Network | Become The Obvious Choice
For Roofers, HVAC, Plumbers, Remodelers & Other Local Businesses

Become The Local Business People Naturally Choose.

The Obvious Choice Operating System™

The Business Operating System for Winning the Moment of Decision™.

The Obvious Choice Operating System™ helps local businesses build visibility, trust, preference, and predictable demand, powered quietly by Albus™, your AI Chief of Staff.

BACKROOM OS
ALBUS· Autonomous Lead & Brand Upgrade System
● ONLINE
YOUR SYSTEM
ALBUSorchestrating
THE METHOD
Build · Bridge · Boost
one system, three phases
ALL SYSTEMS
build · bridge · boost · online
FOUNDER RATE $697/mo · locked for life
Founder seats limited · price only goes up
Book a DemoFollow the Build

No pressure. No obligation. One business per category, per city.

LIVE | The Obvious Choice Operating System™ · command center Sample view Powered by ALBUS™
Build status
Live
Current phase
Preference Positioning
Trust Velocity™
Increasing
Market Gravity™
Building
Reviews
Tracked Live
Leads
Tracked Live
72/ 100
Obvious Choice Score™
Next milestone Category Claimed

Your Obvious Choice Score™ improves as your visibility, trust, reputation, and conversion systems improve.

Founder's Briefing

Most Local Businesses Don't Need Another Marketing Agency.
They Need An Operating System.

Watch the briefing below to see why we built one.

Never Miss A Lead

Every inquiry gets captured, tracked, and followed up.

Stay Visible

Show up where homeowners search, compare, and decide.

Build Momentum

Reviews, content, follow-up, and reputation work together instead of separately.

First, the real problem
The real problem

You Don't Have A Marketing Problem. You Have A Preference Problem.

Most local businesses assume slow weeks mean they need more marketing.

They don't.

Customers are already searching.
Calls are already happening.
Jobs are already being booked.

The problem is they're choosing someone else.

And every day your competitors are collecting jobs that could have been yours.

Who Gets The Call?
Local search"roofer near me"
#1Competitor
#2Competitor
#3Competitor
#4Competitor
#5Competitor
···
#7YOU
Every position lower means fewer calls.

The Jobs Aren't Disappearing. They're Being Redirected.

The companies winning in 2026 aren't necessarily working harder. They've simply installed a better system.

So how do you stop the jobs from being redirected?

The Moment of Decision™

Five Businesses. One Homeowner. One Decision. One Winner.

Every homeowner eventually compares several businesses and chooses one. They do not hire five companies. They hire one. Everything we build exists to increase the probability that they choose you.

This is the Moment of Decision™.

The Contracting Industry Is About To Split In Two.

The contractors who install systems that Google, AI, reviews, follow-up, and visibility trust. And the contractors who keep buying marketing one piece at a time.

The market isn't waiting.
The question is which side you'll be on.

The choice

Two Ways To Fix What's Broken. Only One Holds.

Every contractor eventually faces the same choice: keep buying disconnected marketing… or install a system designed to make you the obvious choice.

The Patch Guy
The Patch Guy
One Tool. One Invoice. One Temporary Fix.

Every time business slows down, The Patch Guy buys something new. A website. Some SEO. A few ads. A lead service. Maybe social media.

Every vendor promises results. None of them solve the actual problem.

So six months later he buys something else and starts over again.

  • Website
  • SEO
  • Google Ads
  • Social Media
  • Lead Service
  • Review Tool
ResultStill hoping marketing works.
VS
The Systems Operator
The Systems Operator
Everything Working Together. Finally.

The Systems Operator doesn't buy random marketing. He installs a complete system.

Visibility feeds reviews. Reviews feed trust. Trust feeds conversions. Conversions create momentum.

Everything works together.

What The Patch Guy Never Builds:
  • Visibility
  • Follow-Up
  • Reputation
  • Reviews
  • Content
  • Conversion
ResultBecomes the obvious choice.

The companies winning local markets aren't buying more marketing. They're installing better systems.

The Operating System is coming online
The Operating System

One System. One Outcome.
Become The Local Business People Naturally Choose.

The Obvious Choice Operating System, powered by Albus

Built to make your business easier to find, easier to trust, and easier to choose.

The Methodology

The Five Laws™ of becoming the obvious choice.

01

Market Gravity™

Build a business customers naturally move toward.

02

Trust Velocity™

Accelerate trust faster than competitors.

03

Preference Positioning™

Become the safest, easiest business to choose.

04

Reputation Flywheel™

Turn every happy customer into future momentum.

05

Predictable Demand™

Replace uncertainty with consistent customer flow.

These are the principles Albus uses to prepare your business for the Moment of Decision™.

The solution

Powered by Albus™.The quiet intelligence behind the Operating System.

Albus coordinates the specialists behind the scenes Reviews. Content. Follow-Up. Visibility. Reputation. Conversion. so you experience one simple system, not a pile of disconnected tools.

Build
Friday
Offer
Mason
Brand & Website
Echo
Content
Pixel
Creative
Maverick
Ads
Bridge
NeverMiss
Capture
Porter
Intake
Usher
Show-Up
Radar
Reactivation
Herald
Email
Guardian
Reputation
Boost
Beacon
Local SEO
Merlin
SEO
Command
Scout
Research
Tracker
Reporting

Albus orchestrates the whole system. Scout and Tracker run intelligence, and your thirteen specialists execute.

Building The System In Public
1 of 15 specialists online
First Specialists Online

The System Never Sleeps.

While you're on a roof, in a truck, meeting a customer, or home with your family, the system keeps working.

  • Reviews keep building trust.
  • Content keeps attracting customers.
  • Leads keep getting followed up.
  • Visibility keeps improving.
  • Momentum keeps compounding.

While you're sleeping, the system is still working.

One Contractor Per Category. Per City.

Once a seat is claimed, it stays claimed.

If your category is already taken, you'll be added to the waitlist and notified if a seat ever becomes available.

Book a Demo Follow the Build
A day inside the system

It's Monday Morning.The System Is Already Working.

While you're driving to the first job, checking crews, or getting ready for the day, the Operating System is already moving.

Calls are being answered. Estimates are being followed up. Reviews are being requested. Visibility is improving.

6:12 AM
NeverMiss

The first call gets answered.

A homeowner calls before your crew is even loaded. The system captures the lead and starts the follow-up.

6:48 AM
Friday

Yesterday's estimates get followed up.

Unsigned estimates are chased before the homeowner has time to forget, stall, or call someone else.

7:23 AM
Guardian

Last week's customers get asked for reviews.

Happy customers are turned into public proof that helps the next homeowner choose you.

8:00 AM
Echo

Completed jobs become content.

Photos, job notes, and finished projects become visibility assets that keep your business in front of the market.

By the time you start your day, the system has already started building momentum.

Book a Demo →
Built in public

Most Companies Show You The Result.I'm Showing You The Process.

Most companies hand you a black box. We're building every agent in public so you can watch the system come online before your category closes.

Current Build Progress

Live Build #1

The Backroom Network

Agents Online1 / 15
StatusBuilding Live
Visibility ScoreComing Soon
Founder AccessNow Open
Live Build In Progress

Live Build #2

Big House Painters

IndustryPainting
StatusRunning In A Real Trade
CallsTracked Live
LeadsTracked Live
ReviewsTracked Live
Running In Production

Nothing here is hidden. Every new agent, every improvement, and every result is being built in public.

Most contractors wait until a system is proven. Backroom members get to watch it being built.

The movement

Independent Contracting Companies Are Quietly Taking Back Their Markets.

Most contractors are still buying random marketing. Backroom members are building systems. While everyone else is chasing leads, they're building visibility, trust, reviews, follow-up, and momentum, one city at a time.

Systems Over Tools

Most contractors buy marketing one piece at a time. Backroom members install a complete system.

Stop patching. Start building.

Own Your Category

One contractor. One category. One city. Once a category is claimed, it's no longer available.

First come. First claimed.

Build In Public

Watch every new agent come online. See exactly what is being built before your category locks.

See the process.

The companies winning tomorrow aren't buying more marketing. They're building better systems today.

Book a Demo →

Join the build before your category disappears.

Limited Founder Bonuses

Join as a founding operator and you get all three.

Be the only operator in your category who shows up when they search online, when they check the mail, and who always knows what the competition is doing.

Bonus 1 of 3 // Your command layer

Meet Scout & Tracker, Your Command Layer. Free for founders.

Two agents that make your whole system smarter. Scout watches your competitors and your market, finds the gaps, and aims your ads, offers, content, and SEO at the right target. Tracker keeps score on every lead, call, and dollar, so you always know what is working and what each marketing dollar returns. Albus orchestrates, Scout and Tracker run intelligence, your 15 specialists execute.

Scout + Tracker power Scout Tracker → Merlin Friday Echo Beacon

Every founding operator gets Scout and Tracker included. After launch, they become a paid add-on.

Bonus 2 of 3 // Win them online

Your Website, Turned Into A Lead Machine. Free.

No site, or a tired one?

Porter builds you a new one.

A brand-new, conversion-ready website designed for your trade and market. (~$5,000 value.)

Already love your site?

We bolt the system onto it.

You keep the site you have. The whole system wires straight in. It just comes alive.

// What gets wired in

Brand-new custom website or upgrade

Built for your trade and market, or your existing site made to convert.

Portervalue ~$5,000+

24/7 lead capture & instant response

Every call and form answered the second it comes in, so nothing slips through.

NeverMiss

Built-in review engine

Turns happy jobs into public, rank-boosting proof on autopilot.

Guardian

Local SEO & map visibility

Wired in from day one so you start showing up higher in your area.

Beacon

Online booking & job requests

Built into the site so visitors book the moment they’re ready.

Porter

Smart offer banners

The right offer at the right moment turns visitors into booked jobs.

Friday

Follow-up & nurture

Connected to every lead the site captures, so warm prospects never go cold.

RadarHerald

Hosting, updates & upkeep handled

Kept fast, secure and current for you, with nothing on your plate.

Mason

Built & run by a team, this would cost you

Custom website build$5,000+ one-time
24/7 answering service / receptionistthousands / mo
SEO retainer$1,500+ / mo
Review & follow-up software + setuphundreds / mo

Your founder seat

Included.

The whole system, wired into your web presence. The integration is what makes it work.

Your domain stays yours, always.

Bonus 3 of 3 // Own the mailbox, too

50% Off Your Spot On The Giant Postcard.

Your AI system makes you the obvious choice online. The Giant Postcard makes you impossible to ignore offline: an oversized card mailed to the most affluent households in your market, one business per category, just like the Backroom. Founding operators lock in 50% off premium placement for life, and Friday designs the offer that goes on it.

// How your founder rate works

1

If the Giant Postcard is already running in your market, your 50% founder rate applies right away.

2

If it has not launched in your market yet, you are locked onto your market’s waiting list at the founder rate, first in line, one company per category.

3

We launch each market as the founder spots fill. Either way, your discount and your category are locked in the day you join.

You lock in the founder rate and your category now. We bring the postcard to your market as it fills.

Premium placement, the math

Standard premium placement[$X/mo]
One business per categorylocked to you
Postcard offer, designed for youFriday

Founder rate

50% off,
for life.

Locked in the day you join, applied the moment your market is live.

Friday Albus

Same rule as the Backroom: one business per category. Your competitor can’t buy their way onto your card.

● The Founder Math

Here is what it would cost to stand up this back-of-house system on your own, versus what founders pay.

Build it yourself

$5,000+ one-time to launch the website

$8,000 to $13,000+/mo to staff and run the team

Your founder seat

$697/mo

The full 15-agent system, Scout, Tracker, your website, and your Giant Postcard spot. Locked for life.

Your edge, online, and offline. All three bonuses, one founder seat.

Book a Demo

On the call we’ll confirm your category is open and map out all three bonuses for your business. No obligation.

Straight answer

Okay, So Why Is It This Cheap?

You just saw what this costs to build yourself.
Here is the honest reason it is only $697 a month.

Chris White with his mentor in the mountains

Chris White with his mentor, a published author, speaker, and world-renowned leadership trainer. Building The Backroom toward something bigger.

“I price this low on purpose. The faster I get great operators in and build real case studies, the faster I get to the bigger vision behind it.”- Chris White

There’s no catch. I priced this low on purpose. The faster I get high-performing operators like you into the system, the faster we build real results and real case studies together. You getting in early helps me optimize the model, and you lock in founder pricing for life.

But there’s a bigger reason. My whole career has been about developing men. I was an award-winning leadership consultant for fraternity men across the country and into Canada, and a top-rated professor of leadership and peak performance at the University of Colorado Boulder. I also finished at the top of the largest officer training school class in the history of the United States Air Force, right after 9/11. I’ve always been wired to help men thrive as husbands, fathers, and providers.

This is step one of something bigger. My vision is to build it out and put young men coming out of college to work running it, a real band of brothers, where this system and Albus become the playbook that helps them step up and become providers, husbands, and fathers of character. I’m not doing it alone. I’m building it with a lifelong friend and mentor of mine, a true builder of men and a world-renowned leadership trainer. The faster this works, the faster I get to where my heart really is.

Top-rated professor of leadership, University of Colorado Boulder · Award-winning leadership consultant · U.S. Air Force officer

Founder access to the Operating System

Most Local Businesses Can't Afford An Operating System Like This.That's Why We Built One.

One missed roof, remodel, paint job, or HVAC replacement can cost more than the entire system.

The real cost is not the monthly fee.

The real cost is being the business customers almost chose.

Hire it as a real team

Lead Capture Specialist$400/mo
Reputation Manager$300/mo
Content Creator$1,500/mo
Media Buyer$1,500/mo
Customer Nurture Manager$300/mo
Marketing Operations Manager$4,000/mo
A real in-house marketing team$8,000-10,000+/mo
Build status
1 of 15 specialists online

Founder rate

$697/mo

founder rate · locked for life · never rises for you

One-time build fee$1,497
Waived · founding cohort

Covers your full 90-day build. Free for founding partners, while seats remain.

  • Founder pricing locked for life
  • One contractor per category per city
  • Every new agent included automatically
  • Early access to every new build
  • Your category stays protected as long as you remain active

Once your category is claimed, it's gone.

Book a Demo →

Every new agent increases the public price. Founders stay locked at $697 forever.

Operator results

What Contractors Are Saying

Real Operators • Real Businesses • Real Results
“
★★★★★

“I've hired marketing companies before.

Most sold me another tactic.

Chris was the first person who showed me the system.

He identified where opportunities were being missed, what needed to be built first, and how all the pieces needed to work together.

For the first time, I felt like someone understood what it's actually like to run a local service business.

If you're tired of buying random marketing and hoping it works, talk to Chris. He thinks like an operator, not a marketer.”

K
Kevin B.
Owner · Liberty, MO · Verified Backroom Operator
Obvious Choice Score™ climbing Verified Backroom Operator
The Backroom promise

No Contracts. No Competitors. No Price Increases.

We don't believe in contracts. We believe in earning the right to stay, every month.

No Contracts

Stay because it works. Leave because you want to. No lockups. No cancellation fees. No nonsense.

Founder Pricing Locked

Your founder rate never increases. As new agents come online and public pricing rises, your price stays exactly where it started.

Your Category Protected

We only work with one contractor per category in each city. We don't sell your category to competitors.

Every month we have to earn the right to stay. That's how it should be.

Founding cohort bonus: your one-time $1,497 build fee is waived.

Book a Demo →

Application only. 15-minute founder call. One contractor per category.

Who's behind the Backroom

I wasn't built in a marketing agency. I was built in Afghanistan.

Founder photo Chris White, founder of The Backroom

I was a U.S. Air Force Captain and Combat Engineer. My job wasn't marketing. My job was building systems that couldn't fail.

Years later, running my own businesses, I realized local contractors were facing the same problem: too much depended on the owner. Every missed call. Every delayed follow-up. Every unfinished task. Everything flowed through one person.

So I built The Backroom the same way I built systems overseas: one component at a time. Designed to run 24/7. Designed to keep working when the owner is busy.

That's what you're seeing on this page. Not a theory. Not another agency. A system built by an engineer who got tired of being the bottleneck.

U.S. Air Force Captain Combat Engineer Afghanistan Veteran Painting Company Owner Real Estate Investor

Also the founder of Big House Painters, where Backroom OS is being used to run and grow a real local service business.

I didn’t build another marketing company.
I built the system I wish I’d had.

Build in public

Not Ready To Claim A Category Yet?Follow the Build For Free.

Every Tuesday you'll get the latest agent releases, real-world contractor wins, AI visibility tactics, behind-the-scenes build updates, and lessons we're learning in the field. No fluff. No sales pitches. Just the playbook.

The Backroom Brief

One Tactic. One Build Update. Every Tuesday.

The Backroom Brief is the easiest way to follow the build before you claim a category. Every Tuesday we send one lesson, one tactic, and one update from inside the system. Read it in three minutes. Use it the same day.

Google MapsAI SearchReviewsFollow-UpContentConversionVisibility
Sample issue
The 3-Photo Strategy That Moved A Contractor From #7 To #2 In Google Maps

Most contractors upload random photos and hope for the best. The companies dominating local search are following a specific sequence that sends stronger trust signals to Google. Here's exactly what they're doing.

Join free

Follow the Build

One email every Tuesday. Used by serious operators. Free forever.

Join local contractors following the build.

Please enter your first name, a valid email, and your mobile.

No spam. Unsubscribe anytime.

Book a Demo

Ready To Become The Obvious Choice?

One business per category. One city. Once your category is claimed, it stays closed.

Book a Demo → Follow the Build

Application takes less than 2 minutes. No obligation. 15-minute founder call if your category is open.

Prepare your business for the Moment of Decision™.

Common questions

Straight Answers

No marketing jargon. No agency nonsense. Just direct answers to the questions contractors ask most.

Is this a marketing agency?

No. Agencies sell services. The Backroom is an Operating System: a full team of specialized AI operators, coordinated by Albus, working together to help local businesses get found, build trust, win preference, and grow predictable demand.

Do I need to learn AI?

No. You don't need to prompt anything, manage anything, or learn new software. The system does the work. You focus on running your business.

What if my category is already taken?

You'll be added to the waitlist. If a category becomes available in your city, waitlist members get first priority.

Why only one contractor per category?

Because category protection only works if we don't sell it twice. When a category is claimed, we don't place a competitor in the same city.

Am I locked into a contract?

No. We don't believe in contracts. Every month we have to earn the right to stay.

How long does setup take?

The application takes less than two minutes. If your category is available, we'll schedule a short founder call and walk you through the next steps.

Is this built for my trade?

If you're a local service business that depends on calls, estimates, reviews, visibility, and reputation, yes. Roofers, painters, HVAC companies, plumbers, remodelers, electricians, and similar trades are exactly who we built this for.

Why are you building this in public?

Because most companies sell a black box. We'd rather show you exactly what we're building before you decide whether it's right for your business.

The best operators don't need more information. They need clarity.

THE BACKROOM NETWORK

Private intelligence for independent operators. One company per trade, per city.

Founder: Chris White

Explore

Legal

Built For Operators

  • U.S. Air Force Veteran Founded
  • Built In Public
  • One Contractor Per Category
  • Founder Pricing Locked For Life

Results vary by market, category, competition, and implementation. No earnings claims or guarantees are made.

© 2026 The Backroom Network. All Rights Reserved.
The Backroom Network is a private intelligence and marketing systems platform for independent operators.
One contractor per category. Territory availability subject to change.